![]() Someone could decide that you are exactly what they are looking for (relevance) and that they trust you (credibility) and even that your offer is a really good deal for the money (value) and yet they still might not buy. In this blog post, I’d like to delve deep into that third role. ![]() ![]() The third is to lower the risk of taking the first step (or the next step). The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). There are, in my mind, three roles of marketing.
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